Secondary middleweight titlist Daniel Jacobs has signed on to become the face of Brooklyn Boxing apparel at the Barclays Center in Brooklyn, New York. Ed Diller/DiBella Entertainment
Dan Rafael ESPN Senior Writer
NEW YORK -- Few fighters embody the fighting spirit of Brooklyn more than secondary middleweight titleholder and cancer survivor Daniel Jacobs, who has made a home fighting at Barclays Center in his hometown.
So it seems entirely appropriate that Jacobs has been named the face of Brooklyn Boxing, Barclays Center's boxing branded merchandise. Jacobs' ring attire will be Brooklyn Boxing gear and he will appear in promotional materials and make public appearances on behalf of the brand, which, naturally, will be for sale at the arena and on its website. The deal was announced at the arena during a media conference before the Keith Thurman-Shawn Porter fight on Saturday.
"I'm proud to represent Brooklyn Boxing, not just in the ring, but also in the community where I got my start in the sport," Jacobs said. "Brooklyn Boxing is a great platform for me to share my story about determination and never giving up. Brooklyn is my home and I'm proud to have achieved so many of my career milestones at Barclays Center."
Barclays Center CEO Brett Yormark has become close with Jacobs (31-1, 28 KOs), who has fought at Barclays Center five times, including in his emotional return from cancer in 2012, when he won his world title in 2014 and his past two defenses.
"Daniel is a true inspiration to Brooklyn, the boxing community and beyond," Yormark said. "His story captures what Brooklyn Boxing is all about -- courage, toughness and perseverance. We are proud to have Daniel represent the Brooklyn Boxing brand globally. Wherever he goes, Brooklyn Boxing will go."
As part of the deal, Yormark said Brooklyn Boxing will make an annual donation to Jacobs' Get In The Ring Foundation, through which he advocates for children struggling with cancer, childhood obesity and bullying.
Jacobs is due to make his next defense this fall, also at Barclays Center, in a rematch against former junior middleweight titlist Sergio Mora.